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INSTAGRAM FOLLOWERS  November 26, 2020
How to Get More Instagram Followers Easily (2021)
Instagram has 1 billion active users as of 2020 and is still growing. The social networking platform focuses on image and video, and has become a more competitive place to make your voice heard and get the followers needed to grow your business, show off your brand, or share your cause.

Some Instagram users are also seeking more followers to find more like-minded people who share similar interests and aren’t necessarily looking for business growth. Get your Instagram app and some creative ideas ready and we can help you connect to your audience using some of Instagram’s new features.

We also discuss a few easy methods to make connections and make yourself easier to find. Although you can buy Instagram followers from us, in this guide we'll discuss 14 free ways to grow your Instagram audience.

1. Using Instagram Reels

Imagine being able to make a commercial about yourself or your brand for everyone on Instagram to see. Instagram recently introduced a new feature that offers users the ability to share up to 30 second videos with music using the Instagram music library.

Where Are Reels?

The Reels feature sits prominently in the mobile app as the center button and is sure to draw the attention of new users. All users see Reels, not just your existing followers. By showing your Reels to all users, Reels offers the ability to go viral quickly using your own creativity and existing music.

Make something catchy and unique and you will find yourself in front of the eyes of people who could soon be your followers.

Like our upcoming section on IGTV, Reels are found with your profile, so new and existing followers can find the specific, short content from Reels quite easily.

A short Instagram reel can also be an effective way to build up to a larger video. Since Reels are presented to people interested in similar content, and not necessarily just your followers, you can create a sneak peek to a longer video that can lead to a Instagram user becoming your follower. We also recommend to buy Instagram views to further improve your chances of reaching the Explore feed.

The Cycle

As described above, here is an example

  • Create a short video about a topic. Don’t reveal much detail. Tell them to check out our profile/channel
  • Post the video as a reel.
  • Instagram users who are not your current followers see video
  • They hopefully follow you!
  • Read the next step about making your own IGTV series
  • Repeat

Make Your Own IGTV Series

Making an Instagram TV series allows you to gain new followers by making a series for your followers. More people are currently relying on social media platforms like Instagram for entertainment during recent lockdowns.

Providing a series of videos about something you care about gives IG users a reason to follow you. Videos also earn more engagement on Instagram and will likely lead new followers to your profile.


One could make a cooking or fashion series, showing their abilities on how to make and cook pasta or creating a series of videos to replicate the outfit of your favorite celebrity using more frugal brands.

Want to educate followers about wine? Make a series about doing taste tests and share your knowledge of vineyards, dates, and grapes. The possibilities are endless and up to your own imagination.

IGTV is also very easy to find with your profile with it’s own Instagram TV tab. Your users will easily find new content from your IGTV channel.

2. Be Inclusive and Diverse

Including everyone on Instagram is both very useful and easy. Some users have hearing and visual disabilities. Facebook also reports that 85% of video and sound content are played on mute. Closed caption your videos automatically in IGTV - they offer 16 languages!

How your followers watch videos

Users will more likely watch a video when they can scan your closed captions with their eyes, especially if they are in the workplace or otherwise don’t want to disrupt the silence for others. It’s also important to speak clearly so your captions are clear and understandable. Your voice doesn’t always literally have to be heard, you can make sure it’s at least read!

Making these changes is a very simple and very easy way to include people that may have previously had a difficult time accessing your video.

Social Causes

Diversity also includes standing for your opinion on any number of social causes. Standing for a cause you believe in helps you connect with similar communities and increases loyalty to your brands just by letting people know your opinions about social subjects.

Talk about charities and places where people can volunteer, take action, or make a donation, amongst other calls to action.

Civic Example - The NFL

For example, make a statement about voting on general and midterm elections. Tell followers about the importance of being able to help pick representatives. You don’t have to say who you are voting for. Much like major brands like the NFL, encourage preparation and registration.

Social Standings are the Norm

Nearly three quarters of Instagram and social users expect big companies to take a stand on important issues, and you could easily align your stances with major companies to spread the word about yourself and your beliefs.

3. Work with Micro Influencers

Some of your favorite influencers have millions of followers. They also don’t have much incentive to help promote you and are less likely to interact.

What’s a Micro Influencer?

Micro influencers are people with 10,000 to 100,000 followers and often offer better engagement than larger influencers. Micro influencers often offer specific interests and take more time to engage with both you, and bring their own audiences that can follow yours.

What should I ask for?

Ask to share a post that interests both your users and theirs, then take advantage of the more significant engagement offered by a micro influencer who isn’t trying to keep up with millions of followers.

Simply stated, you have a better chance at connecting with more micro influencers than much larger influencers, and they often discuss similar topics, their connections can provide more followers for you.

4. Create Authentic Shareable Content

Authentic content is quite simply opening up to your followers. Share your thoughts, whether they are positive, negatives, quirks, or detailed interests - share your emotions and actual feelings with your followers. They will know you are a human too and appreciate your transparency.

The Instagram algorithm prefers posts with lots of engagement, and a heartfelt post is an easy, real way to find yourself on a page like Explore, for your content to be discovered by new users. You can also buy Instagram likes from us to help improve your chances of reaching the Explore feed.

5. Be Human

Since users also want to interact with the human, transparent posts you make, be sure to be available to answer to some direct messages and replies to encourage connections. Direct interaction tells users you care and can lead to more followers, even amongst those watching your public interaction.

Share struggles that most anyone understands. You could talk about the frustrations of cooking a healthy meal, the positives about someone else in your life, or thoughts about the future. Most anything goes.

Just be real. You could also connect your struggles with other Instagram users who offer solutions to some struggles so both your brands gain followers.

6. Promote Instagram Content on Other Platforms

Some of your social networks connect and can be used to gain more followers on Instagram. Making accounts with the popular and ever growing TikTok and Pinterest networks can lead to more followers.

TikTok and Pinterest make it easy to connect your Instagram account to find like-minded people on multiple social networks and grow your audience. Use posts within TikTok and Pinterest to tease exclusive and otherwise special content on your Instagram page.

You have many tools

Use every method of communication you have - from email to your own website to connect people to your Instagram and find more followers no matter which channel they came through.

Multiple Accounts, Multiple Networks

Many people use multiple social networks and may not have found you on other networks for whatever reason. Simply linking other profiles to your Instagram - and the other way around, can grow all your networks.

7. Write Detailed Captions

While images and videos are obviously very important on Instagram, writing detailed captions also also attract more followers. Caption length has doubled on Instagram in recent years. Like the subject of sharing personal feelings, detailed captions can be anything from the process for your DIY project to your extended feelings on a subject.

Connect details to causes

Detailed captions also connect well with social and political causes. Connect a simple phrase like “It takes all of us” to a personal connection about a social justice issue while presenting stats or other info. Include your opinion and feelings about a subject. If possible, tell a story from your own life about the situation.

Tell users why you feel the way you feel, and they will feel more connected and more likely to follow you. A caption might feel long, but that’s ok. Given the recent increase in size of the average caption, a long, well written caption can be totally worth reading for the user.

Descriptions help you in search

Longer, more detailed captions also make you more searchable. Simply using more meaningful keywords in your captions allows Instagram users to find your content and products easier while using Instagram. For example, one could describe a pair of shoes using many adjectives and specifics, ranging from the color and style, and telling users how comfortable the shoes feel.

8. Make your Profile More Searchable

Instagram, like Google, works like a search engine and your profile works like a website. Search engines are powered by keywords, which are relevant, common words users enter to try to find subjects. Like Google, the most relevant words to your user’s search will come up first and more often. Simply including keywords in your name and bio can lead to more followers who are seeking certain terms, and a better ranking within Instagram’s algorithm.

Treat your Instagram profile like a website

A very simple method is to understand which words and terms are related to your niche is to search Instagram for your expertise. Find similar words to your topic and use them in your profile. If you are a family photographer, you could use terms like “camera,” “family photos,” “memories,” just to begin and dive deeper into anything more specific you want to express about yourself.

Users Search - Make Yourself Findable

When users search for your topic, you will be more likely to gain new followers because you have placed specific keywords in your profile related to their search.

One expert’s favorite method is to include relevant info about your niche in your username and name field. Both fields are searchable and readily visible to incoming followers and should be utilized for their free and easy exposure. Like Google, these methods of simply optimizing your profile can lead you to the top of the Instagram search results by just adding relevant words.

Making small changes to your profile is one of the easiest way to take advantage of Instagram’s search and algorithms. Optimization does not even require making new content.

9. Go Live!

Instagram offers many capabilities and lots of attention when seeking new followers. Live allows you to post a live, unedited stream of video, complete with live comments and interactions. You can offer a product demo, demonstrate a skill, or talk about your favorite cause in an authentic way while your audience interacts immediately.

Use Live to Sell

You can also sell products via Live by using Instagram Checkout and a Facebook shop to allow users to purchase right away. Show your enthusiasm for your products and brand while demonstrating how great your newly developed mascara looks while selling it real time to your followers quickly through a live video.

You can answer questions on the fly while you explain details like how it lasts longer and is more environmentally friendly. Sell them through Instagram Live Shopping while they are fully engaged by your video and live with them - like QVC with someone who is willing to respond right away.

Live is Easy

A live video still doesn’t require much technical expertise. Raw video of you demonstrating your knowledge makes you more human and can add a degree of spontaneity, even when they are well planned.

10. Make a Challenge or Game - Something Interactive

Challenges allow brands and Instagram users to create unique ways to spread both their brand a unique idea. Most recently, the Bathtub Challenge encouraged users to dress up and sit in an empty bathtub while taking a selfie.

Provide the entertainment during harder times

During recent quarantines, Instagram users have offered online games along with predictions about winners to create challenges and interaction to gain new followers. One user offered interactive ping pong and quickly reached 100,000 viewers for a game.

Effective examples

A less recent example of the ice bucket challenge for ALS. The challenge was very simple: Make a donation to an ALS foundation or dump a bucket of ice cold water on your head while challenging several others to make the decision for themselves. The ALS foundation both raised significant awareness for their cause and raised money at the same time.

Make a hashtag or find a way to brand your event so that it’s immediately recognizable amongst your own followers. When your followers watch and share, your engagement goes up and you are more likely to find new followers as well.

Go think of a creative, easy idea for others to do and ask users to share your challenge. Do you have a game you made up that you play with friends and family? Make it Instagram friendly and visual and use it!

11. Make Your Own Hashtag

Many influencers and businesses use hashtags to create a memorable, brief way to be searched, remembered and interacted with. Create a hashtag that is unique to you and your business or niche. Encourage users to share your hashtag and offer a prize or feature them on your page.

A good example from Coke

While from a major brand, #ShareACoke is a well known and very successful example of creating a hashtag. While collaborating with other major stars and influencers, #ShareACoke drove brand awareness through printing personalized name label Coke bottles. Users learned of the program through #ShareACoke and could either purchase a bottle of Coke at a retailer or have their own printed. They could send a coke to a family or friend and “share” their bottle.

If someone creates interesting content using your hashtag, they will have helped you gain more followers.

12. Create Memes Your Audience Will Understand

Popular culture branded memes are a quick, effective way to produce product and brand interest. While the definition of a meme varies, it’s usually simply using a popular culture reference and editing it to describe a different purpose, like happiness or feelings about a person, product, or just a feeling.

It’s how we communicate

Most young users have used memes to communicate both via social media and with friends on a regular basis and understand the references behind most common images. Some common memes include when the meme expresses clear feelings, or when they use a paper or object you could readily add text to. Connecting to recent trending shows or idea can be especially helpful in finding more followers that you can make laugh, think - and make more aware of your Instagram presence.

Find people who are like you

Instagram users tend to follow memes because they offer insight to people with a similar sense of humor or interests. Meme generators are also available online on many websites to help you produce one. You don’t need photoshop skills to make an effective meme. Use another simple image maker app to add filters and colors that match your current brand so that people recognize the meme as yours.

13. Make Custom Filters

Filters have come a long way. Snapchat and Instagram offered simply filters to add cat ears or sunglasses, or a dog licking the screen. Now Instagram users can add their own filters to posts for others to enjoy, allowing new and existing followers to make creative content using your filters. Filters can be very simple, including backgrounds for other users to enjoy.

Your Brand on Display

The best part of filters is there’s no question who created them, as the brand and user who created the filter appears within the filter. Create a cool filter people want to use? Connect it with your brand and gain followers when others use it too.

Filters are an effective way of making something usable for your current and future followers. They can share their friends too and your name still appears on the filter!

Filters require little tech expertise to make and rely more on your creativity and ingenuity than your computer skills. Want to make a filter that shows a unique color you use for the dresses you make? Make it look like someone else is wearing it using a filter.

14. Connect with Brands

While you are trying to build your own Instagram and gain more followers, you can connect with other brands. Find brands that offer similar thoughts, ideas, and beliefs and you will find an audience similar to yours so that sharing a post can be beneficial to both you. Many brands already have engaged followers, like yours, and you will both gain followers.

It’s Much Less Expensive

Connecting with other brands is also more efficient and cheap. Rather than buying advertising or sponsored posts for what can amount to 25 times more, you could do your own creative promotion through a collaboration with a similar Instagram user and let your audience try your products so they too can promote you.

Get Some Help

Services are also offered outside of Instagram that connect your brand and followers with other similar brands and followers that might promote something else, but can be connected through demographic interests. Some users will find this useful in establishing what kind of brand to connect with to become the most effective in finding new followers.

Think about what services or products would pair well. For example, a coffee shop might sell lip balm or accessories that might appeal to the same people.


Like all social media, Instagram is all about making connections while educating and entertaining other people on social media. You don’t need technical expertise to make filters, IGTV series, or make connections with businesses and brands.

The easiest way to gain more followers can be as simple as being creative and authentic while offering useful tips by way of videos and images. Presenting yourself as a human who wants connections can also be very helpful while preparing to interact with new and existing users who have something in common. Understanding what your users are looking for and matching those words and topics in your profile can also make you more searchable.

Also, look at new features within Instagram and how they help you share ideas and find yourself in front of new users more often.  Simply combining your creativity and finding the right audience will grow your Instagram follower count quickly.

Instagram offers clear ways to find more followers using short videos to lead to longer term relationships with users. Get your camera and phone ready, take our tips and get ready to connect with your new followers.

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INSTAGRAM MARKETING  December 10, 2019
Instagram Infographic: Eye-Opening Stats (Updated)
Instagram’s popularity is growing at an alarming rate. The number of users on the social network continues to increase daily, as does engagement. When Instagram was first released many marketers weren’t sure how to use it to their advantage. Now that Instagram offers a self-serve ad platform, more businesses are taking note.

We decided to create an infographic that highlights all of the reasons you should be active on Instagram.

If you need a helping hand with your profile, consider buying Instagram likes and followers from Buzzoid.

Grow your Instagram
with Buzzoid

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INSTAGRAM MARKETING  November 26, 2019
How To Get Verified On Instagram: Step-By-Step Guide (2020)

What are the keys to getting verified on Instagram?

If you have been seeing little blue checks popping up next to some of your favourite Instagrammers’ names on the picture-sharing social giant, you may be wondering what they are. The answer is rather simple: These are accounts that have gone through Instagram’s new Verified Badges program, where account holders can show that their Instagram profile is the legitimate representation of themselves.

Similar to Twitter’s Verified blue checkmarks on verified Twitter accounts, this blue checkmark gives users the confidence to know that they are interacting with the real, authentic account, and not a fake account.

ig verification

While verified accounts used to be the domain of celebrities, public figures, influencers and big businesses, almost anyone who holds an account on Instagram can now apply to have their accounts verified (including personal accounts).

What is so important about making sure to verify your account, and how do you do it?

Is there a simple guide on how to verify your Instagram?

We’ve got you covered!

Whether you’re an Instagram newbie or a seasoned pro, a consumer or a content creator, or even an internet marketer, verifying your account and getting your own verified badge can be a great thing for the trustworthiness of your account. Today, you’re going to learn all about the process of how to get your account verified on Instagram and getting your own checkmark so that you can reap some of the rewards that come with being verified.

What is so important about getting verified on Instagram? 

Think about it. When you’re scrolling through Twitter and looking at some of the new tweets from some of your favourite brands, actors, politicians, musicians, or businesses, there is something refreshing about seeing that blue checkmark next to their name. When you do, you know that is the authentic account, and not someone trying to pass themselves off as someone else.

This isn’t something that is just in the realm of celebrities and billion-dollar conglomerates, either. The simple fact is, nowadays just about any account can get verified with a simple verification process through Instagram. If you are an internet marketer trying to use Instagram to grow traffic to your website or sales funnel, or just simply promoting content or your own products on Instagram, having your own Verified Badge will show everyone who visits your page or posts that you’re the real deal.

The Instagram experts over at Buzzoid did some research and confirmed the notion that the majority of social media users feel better knowing they are interacting with a real person/account, and not an impostor trying to pass themselves off as a celebrity or business. Knowing that someone is interacting with the real brand or person is also a great way for them to engage with them in real-time, knowing that the account is verified to actually belong to that specific company or individual.

If you want to reap some of the benefits of having your own Verified Badge, but you don’t know how to get verified on Instagram, don’t worry. We’re going to walk you through the whole process to make it simple for you to get your account verified today.

How do I get verified on Instagram?

Let’s face it, having a blue checkmark by your account name is a bit of a popularity or status thing, as well. That little icon has sat next to the names of celebrities and major organizations for a while now, and now you can join this verified club by undergoing a quick and simple process.

With your own identity verified on Instagram, you will be the authentic source for all things related to your brand. People will know they are interacting with the real deal, and that will make them engage with your profile even more. This can be great for converting followers into potential customers if you are in the online sales game.

Instagram opened up the verification process for anyone who owns an Instagram account for personal use, or for people who run an Instagram Business account. It won’t be the easiest thing to do, however, as there are still some standards that Instagram maintains. You need to be an account that is in public interest, as Instagram states it.

You should also always make sure are consistently abiding by Instagram’s Terms of Service, as well as the Instagram Community Guidelines. Your account must also meet the following prerequisites to be considered for verification:

  • Your account must be completely genuine and authentic
You have to be who you claim to be for consideration for verification. This means you will have to prove your identity (you may need to submit a photo ID/driver's license as a form of identification), show that you are a registered business or other such public entity. Before you request verification, double-check to make sure your full name on your ID is the same as your Instagram bio. If you're attempting to verify a business account, you may be asked to submit the relevant business documents in the application process.

  • Your account should be completely unique
Instagram is very strict about their one account per user verification. Fan accounts for celebrities or musicians won’t be qualified, and neither would content pages that don’t curate original content. Meme accounts are also generally not considered for Instagram verification. Be sure to be posting consistently at the times your followers are active.

  • Your account must be able to be viewed by the public
In order to get your Instagram account verified, you must be sure to open up your profile to the public. Some companies have even played around with the concept of private accounts, but it rarely works out, and Instagram will not qualify any closed page for a Verified badge.

  • Make sure your account details are completed
You should ensure that you have a completed biography on your page, as well as a good looking profile picture, and a few original posts. Try to keep everything original, because you don’t want to overshare things that you didn’t create. Show Instagram that you're an active user of the platform, by regularly uploading Instagram stories and having the most up-to-date profile photo.

  • Make sure your page is something notable and to the public’s interest
Instagram has made it quite plain that accounts wishing to get verified must be representative of a notable person, brand or company, organization, or public entity. Build up the engagement and exposure on your account. Try and get yourself featured in notable news sources, use effective hashtags and avoid excessive promotional content, to begin with. It would also help to have an engaged audience who continue to support your posts with likes.

Getting Instagram verified: step-by-step instructions

1. On your profile, click on the Menu button in the top right corner

2. Click on 'Settings' at the top of the list

3. Scroll down and click on 'Account'

4. Now click 'Request verification' to begin the process

5. Fill out your full name, business name and category

6. Upload a high-quality photo of your ID and business documents

7. Click 'Send' and wait 24-72 hours for the verdict

instagram verified

If your account meets the above prerequisites mentioned in this post, you should be able to satisfy Instagram’s requirements and get your own verified blue badge. When you do, you will be able to reap all the benefits that coveted blue checkmark brings with it, and will be representing yourself and your brand as the one authentic source for anything related to your life or your business. Being verified will also make your Instagram marketing efforts a lot easier, as you'll be able to gain trust from new followers more comfortably (if you need a headstart with increasing your follower count, consider buying Instagram followers from Buzzoid).

What’s better than letting people know they’re communicating with the real deal? You can do it! If you think your page is up to par with Instagram’s verification requirements, then you should look into getting your account verified today.

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The Best Time To Post On Instagram Explained (2020)

Post at the Right Time to Reach Your Instagram Followers 

To build a relevant Instagram audience, you have to do more than create amazing content that captivates your audience. You also have to make sure they see it.

Instagram switched to an algorithm-based feed in 2016 that favours more recent posts and updated the algorithm again in 2018 to ensure users were being served fresh content they were more likely to engage with.

This means that no matter how many times a user refreshes their feed, newer posts are most likely going to be seen first.

Instagram feed

If you aren’t posting at the right time, most of your audience will never get a chance to engage with the content you’ve worked so hard on. Everyone loses in this situation.

How can your brand beat Instagram's algorithm and make sure your content is at the top of your followers’ feeds?

Simple, post when the majority of your followers are using the app.

So what is the best time to post on Instagram? The Buzzoid team has some insights to help you structure your Instagram marketing blueprint.

When is the best time to publish Instagram posts?

After analyzing thousands of Instagram accounts and millions of posts, the Buzzoid team found that it’s not so clear cut.

The best time to post your content is between 1 pm and 2 pm EST, but depending on the day of the week, your engagement rates can dramatically change. For instance, Buzzoid found that the best time to post on Friday is not just 1 pm, but also at 5 am and 3 pm as well.

Why is this true?

Well, think about the way your routines and moods change from day to day, whether consciously or unconsciously. Your mood and routine will affect your behaviour. The same is true of everyone else.

Here are some insights to think about:

  • Some of the highest engagement can be generated by posting from 5 am to 7 am EST on Tuesday through Friday; the first thing many people do when they wake up is to check their phones.

  • Posting from 11 am to 2 pm EST during the weekdays generates a high amount of engagement as this is the time people are at lunch and going through the midday slump. They’re losing focus and attention at work and need a diversion. Avoid peak hours.

  • Posting on Saturday at 11 am EST is the ideal time because many people are hanging out or eating brunch.
The Buzzoid team has found that when posting to Instagram, going by a single time range alone is enough. By considering the day, week and industry you’re in, you’ll be able to optimize the number of engagement users has with your content.

Find the Best Time for You to Post on Instagram

Figuring out the best time to post for your specific audience can be done in a few different ways:

  1. Use a social media management platform to identify your best posting times

  2. Use Instagram Insights

  3. Test the timing of your posts to see which generate high engagement

  4. Look at the posting times of other brands in your industry
Since using a social media management platform is pretty straightforward because you are paying for their services, the Buzzoid team will focus on the other three methods.

Instagram Insights 

Instagram Insights is the in-app Instagram analytics tool that can help you figure out the optimal posting time for your audience.

As a starting point, it has all the analytics you could dream of, including your followers’:

  • Location

  • Gender

  • Age

  • Time of highest activity (Keep in mind the time zones when looking at this metric)
By looking up your most popular locations, you can determine your top time zones and see when the most Instagram activity occurs.

You can easily use this data to form your new Instagram posting strategy that is based on the best days and times to post.

Experiment with Your Posting Times 

Whether you’re not a fan of graphs and charts or just prefer to do the math on your own, you can figure out your posting times using a bit of trial and error. A spreadsheet is all you need to track the levels of engagement you get when posting on different days of the week and different times.

Start by looking at the posting times of your top five posts. If you don’t have any posts, you can choose five random times you want to try throughout the week.

Let’s say you choose 10 am, 11 am, 12 pm, 1 pm and 2 pm. This gives you some morning and afternoon data.

You’ll post on Monday at 10 am, Tuesday at 11 am, Wednesday at 12 pm and so on. Then record the number of comments and likes each post receives.

For the next week, switch the specific times for each day. For example, post on Monday at 11 am, Tuesday at 12 pm, Wednesday at 1 pm, on Thursday at 2 pm and Friday at 10 am. Then record the number of comments and likes.

This method will take some time, but it is going to help you identify the optimal times and days to share based on your discreet audience. You may even be able to figure out new insights and see patterns you otherwise wouldn’t if you continue to experiment.

Use Similar Brands as Benchmarks

This strategy is especially useful for business accounts starting from scratch.

The amount of engagement you receive is also based partly on the industry you’re in. If you want to know the approaches the best of the best in your industry take toward posting, looking at their accounts and noting their posting times can offer you more granular timing information.

Start slowly by choosing the top 1-3 companies in your industry and looking at their accounts. Look at the times they’ve posted and the kind of engagement each post received.

If you are serving the same kind of information to the same audience, this will help you form a strategy not only around posting but also the type of content your audience may be interested in.

4 General rules to keep in mind when posting

  • Post your most important content on a weekday
Though the differences may be small, Instagram engagement does change depending on the day. For example, B2B companies enjoy more engagement while their audience is at work, but a blogger may get higher engagement on the weekend when their audience has more downtime to read posts. Be sure to also use hashtags as these have proven to work well in social media marketing campaigns.

  • Use your most active time zone(s) when posting
You may live in Chicago, but if the majority of your followers are in LA, you should be posting for the PST time zone. If you have a huge audience in the UK, schedule Instagram posts for their optimal time as well (have a look for scheduling tools online). Remember it may be close to midnight for you, but it will be early morning across the pond.

  • The best timing in the world can’t make up for bad content
The optimal posting time is a metric that only works if you are creating content that you have optimized to perform well. If people don’t like the content in their faces, they are not going to engage with it.

  • Be flexible
Having a “best time to post” doesn’t mean that you can’t post at other times. Any successful Instagram strategy you employ should have lots of room for testing. Don’t let the obsession to optimize make you or your business practices become too rigid. You may realize that posting at peak times or work hours on certain days of the week produces better results, so it's all about experimenting to see the post time that works best for you.

In order to build a large, engaged Instagram audience for your brand, you need to have a thorough understanding of who your followers/target audience is and how the Instagram algorithm works in showing your content on user's feeds.

One of the best ways to learn about them and hold their attention is to find out when they are surfing their Instagram feed. This allows you to deliver the content you know they want at the best time for them to see it.

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This Is How The Instagram Algorithm Works (2020)

Understanding the Instagram Algorithm

If you are an internet marketer, an influencer, or any other sort of digital entrepreneur who relies on Instagram for sales, traffic, or just exposure, then you are surely aware of the new Instagram algorithm.

One of the biggest things you can do to ensure your success while you use Instagram is to promote your website, products, services, or whatever you may be offering to your followers is to understand their algorithm. Studying up and knowing how this algorithm works is one way to make Instagram work for you, instead of against you. We also published a guide to Instagram Analytics (click here).

You may think that finding success on Instagram is all a matter of chance, that maybe someone is sure to see your posts out of all the millions of folks who visit the social behemoth daily. The fact is, however, that you need to be proactive in learning how the platform works, so you can make it work in your favour.

Instagram algorithm

Instagram’s Super-Secret Sauce: the Omnipresent Algorithm

You hear people talking about the algorithms all the time; whether they are referring to Instagram, Google, Facebook, or even Twitter. All of these platforms have specific ways that they function, and the algorithms are just the core part of how these systems work.

Instagram’s own algorithm went into place last year, which isn’t much of a surprise, given that the parent company of the photo-sharing giant is none other than Facebook, the other biggest social media platform on the planet.

Instagram has said that its new algorithm is in place to prioritize the type of content that each individual user might be most likely to enjoy. This means everything that is in your Instagram feed is tailored to your tastes, and the same goes for your fellow Instagrammers. Instagram and its algorithm learn how you use the platform, and customize your Instagram experience accordingly.

This means that no two Instagram users are going to have the exact same users' feeds. No two people are going to follow the exact same people and have the exact same interests. Because of this, no two people will have the exact same feed on Instagram. It really is that simple.

This is a huge leap forward from Instagram’s old system, which was pretty much just images posted by people you follow in chronological order. Sounds pretty similar to Facebook’s old setup, doesn’t it?

Now, the two are happily different, but just ever so slightly. While the Facebook news feed hasn’t changed that much lately, Instagram has radically overhauled how the system works, even going as far as to eliminate public-facing likes in the last few months. This is to ensure that posts are being judged for their content, and not their engagement rate numbers.

This is something that is actually looked very highly on by lesser-known content creators, as these folks aren’t getting likes or follows from the content they’re posting because they are not showing up in Instagram’s Discover feed.

The Discover feed is another huge part of the Instagram algorithm. Depending on your tastes and the type of stuff Instagram thinks you are likely to enjoy seeing or watching, your content on the Discover tab will vary. This is where you can find people who you may enjoy but who you don’t currently follow, and this is where all folks who want to make it big on Instagram should aim to land if they really want to explode on the social network.

How Does This Work For Online Businesses and Entrepreneurs? 

If you run an online business trying to sell some of your products, or if you are a webmaster looking to gain more traffic to your website, or any number of things, then Instagram can be a great place for you to start.

Using Instagram, you can basically take advantage of the fact that millions of people are searching for content every single day. Instagram has over a billion unique users and millions that are frequenting the site or application on a daily basis. This gives you millions of potential customers to market to.

How does the Instagram algorithm come into play here, you might be asking? Well, that’s rather simple.

You see, as a digital marketer, entrepreneur, site owner, or content creator, you already hold the keys to being successful on Instagram or any other social media platform. As someone who should be creating content, you should know your ideal target audience.

If you don’t know your ideal audience, think about it for just a second.

  • What does your ideal customer look like? 
Visualize your ideal customer in your mind. What might they look like? What do you see in your mind’s eye?

  • What might your ideal customer be interested in? 
This is one of the biggest questions you can ask yourself when it comes to thinking about your ideal customer. Getting into the minds of your customers is how you can market to them effectively.

Do they like video games? Certain types of movies or sports?

Whatever they may be interested in, this type of data can give you a gold mine when it comes to marketing and advertising to potential customers.

Why are these things important? You are surely wondering just what all of this has to do with anything. Well, the short answer is, this stuff has something to do with everything!

Just think about it. If you have really stepped into the shoes of your ideal customer and taken the time to understand their potential mindset, you will understand very quickly why it is so important to get into the minds of your potential customers.

It’s becoming pretty apparent, isn’t it?

In order to maximize your profits and make the most money you can online, you need to market to people who are already looking for what you’re selling. That sounds too good to be true, doesn’t it?

Well, not really. You see, when you really start to think about it, you’ll be able to see how clear the science behind it is. Millions of people come to social media platforms like Instagram to enjoy themselves and connect with content creators that they identify with. Many people online also engage with their favourite brands, musicians, actors, inventors, and so many more folks.

So, if you have all of these potential customers already on this one platform, then it would make the most sense to utilize that platform and go where the customers are, right? This is why social media marketing, and Instagram marketing, in particular, is so effective. It is because all of these potential customers are already on the platform looking for what you have to sell!

Your next question may be something along the lines of: Well, how do I take advantage of this algorithm and market directly to these potential customers on Instagram?

That is a good question, and we’ve got the answers just for you!

Hacking the Algorithm: Finding Your Tribe

As an internet marketer, in your marketing strategy, you may be trying all kinds of different things to get your products in front of people, just hoping someone makes a sale. While this can sometimes work, it is not a very proactive approach.

Instagram already has a set of tools built right in for internet marketers and entrepreneurs to take advantage of. It is called the Instagram Ads section, and it is loaded with tools to help you get your content in front of people who would be most interested in seeing it.

These are paid ads and might be the easy way out for when it comes to getting people to check out your page, visit your website, or make a sale of your product.

You need to find your tribe, your group of people who are most likely to be on board with what you’re trying to do. Your tribe is your ideal audience, your ideal customers, the people who will be most likely to pull out their wallet when they see something new from you. If you can connect with your tribe, then you will achieve one of the biggest steps to solidifying the online footprint for your business.

Finding your tribe, and turning them into followers on Instagram is one of the best ways to make sure they can see what you’re up to and engage with you when you post new content. If you need new followers in a hurry to make your page look more legitimate, you can net them in a few different ways. You could go with paid ads, you could try organic methods, or you could even buy Instagram followers. Many companies like Buzzoid provide Instagram follower services if that is the way you choose to go.

The main issue with buying followers in this situation is that those followers would be for looks only, and wouldn’t reflect any actual engagement that you’re going to try to get. This is where some tried and true methods come in.

If you are looking to get a ton of legit results quickly, then your best bet is going to be to go with Instagram Ads. This way, you can specify your ideal audience, choose to boost a post or create a new one that you’d like to turn into an advertisement, and select how long you’d like to run your ad. You’ll be able to set a budget and more here, too.

Paid ads don’t really count as hacking the algorithms, but it does count as being a great way to get people seeing your stuff quickly, so it counts, right? Anything to help you get more followers and get your brand in front of more people!

The thing with paid ads is, well, they cost money. If you don’t have a lot of extra money to throw around for advertising, you’re going to have to get a little creative to make sure your stuff is seen by the people who need to see it.

This is where all of that hacking the algorithms talk comes in, and don’t worry...there are simple and free ways to find your tribe if you’re not able to do paid advertising. When you do it this way, you are building something from the ground up and being proactive. By playing the Instagram algorithm in your favour, you are going to see all of the ins and outs of building your tribe from nothing.

Getting Top Placement on Instagram 

One of your biggest goals as an internet marketer or digital entrepreneur should be to get your stuff in front of as many pairs of eyeballs as possible. This can sound like quite the daunting task, and you may find yourself glancing at the Discover tab or Explore page on Instagram in envy, wondering how all of these other people were able to make it with relative ease.

It’s not always easy, though. There are all kinds of ways you can approach this problem, and the number of ways it can be approached is what makes it a little more difficult. There is no one size fits all approach to making a splash on Instagram. One of the biggest things you can do for yourself here (besides the obvious “have great content” step) is to try anything you can and see what sticks.

Here are some of the best things you can do to try to get yourself placed in the top on Instagram:

  • Find the top content for your niche
One of the first things you should be doing is finding the top-performing content for your niche. Are you a bakery owner? You should be looking and seeing what other bakery owners are doing to net themselves engagement on the platform. Are they posting video content? User-generated content? What do their Instagram posts look like?

Find the competition, identify the biggest and most popular Instagram hashtags for your niche, and look for trends (things like tutorial posts, content posts, etc.). You can do these things manually or you can use third-party analytics tools for Instagram reporting.

  • Find peak times for engagement
You will want to identify the time that the fanbase for your niche is most active on Instagram. Check out when they post the most, when the hashtags you identified are used, and more. You can also use third party analytics reporting tools to find the most active peak times for your niche.

When you have identified the times of the day or week when your potential customers are most active, schedule posts. This will help you be noticed by more folks, and frequent posts at peak times may help increase the engagement on your page.

  • Make exciting posts that will create engagement
At the end of the day, no matter how much tracking and analyzing you do, no matter how many charts and reporting tools you have, if your page doesn’t put out good, original content, no one is going to like it.

Instagram is a platform that is driven by photos and content that catches eyeballs. You don’t want your stuff to be something that people just gloss over. Make sure your content is something that will catch eyeballs so that people will remember the name of your brand, share your posts with their friends, become followers, and hopefully, later down the line, be converted into customers.

There is no better feeling than seeing a follower become a customer.

These are just a few of the ways you can game Instagram's algorithm to make sure people are seeing (and hopefully interacting with) your posts. If you can understand your niche and your market, identify the most popular hashtags and trending events that your niche is known for, and then create memorable content, it shouldn’t take long before you start seeing results on Instagram.

The Importance of Engagement on Instagram

Let’s face it, we all trust something a little more when we see that thousands, if not millions, of other humans trust it too, right?

Engagement on all social media, not just Instagram, is a big way that people judge posts, pages, or promoted products. If someone tried to sell you a brand new product right now, would you be interested in it if no one on the planet had paid for it before? What if it was something that millions of people all around the planet were raving about and purchasing? Would you be a little more inclined to trust it then?

This is how it works with social media, especially on Instagram. If you are a brand new page with barely any posts and no followers, then people are going to trust your page a little bit less than they would if you had thousands (or millions) of likes and followers. It is the same concept. We trust that which other people trust. This is simply human nature.

Are you posting pictures of your new product and you just don’t have any engagement on your posts? Well, you could try running paid ads to solve this problem, but that won’t solve the problem for every post you try to make.

The trick to having every post you make get seen by people all over the world, in your niche, is to make sure what you’re posting is something unique. If you are just now setting up your Instagram page (whether business or personal), don’t try and sell something right off the bat. Instead of coming at people swinging with products in hand as a new Instagram profile, just start posting unique content!

If you post a lot of unique content with the right hashtags, people will start sitting up and taking notice. Start early, posting things that people will enjoy (find memes for your niche, everyone loves memes!), and eventually, you will organically grow your list of followers. When you have a ton of followers that you have nabbed organically, that get excited when you post something new, these are the people that are going to be more likely to buy something you promote.

If people trust your page, they may trust the products you believe in. These people that are following you now, and taking out their wallets when they see you promoting something you like, these people are your tribe!

In order to build and grow your tribe, you need to engage with them. It will never matter what social network you’re marketing on. Whether you’re on Instagram, Facebook, Twitter, YouTube, or any of the other social media platforms, if you don’t engage with your followers, you are ultimately steering a sinking ship.

When it comes to the algorithm, Instagram is going to put content that it thinks a user will like most at the top of the news feed. It gathers this data from all of the other actions users take on the platform. If a post has a ton of likes and comments from an Instagram account that has a lot of followers, then the algorithm is going to determine that this is an account that is posting high-quality stuff. It is going to determine that this is an account that is posting content that people want to see (you can buy Instagram likes from Buzzoid).

Because of that, those accounts and those posts are going to show up higher on the feeds of people who might be interested in it. This is how things go viral, and this is how things get popular. This is also how posts and accounts get their big moments of fame in the Discover tab, so work hard, and maybe you’ll see your own posts there someday!

When you see the organic likes and follower counts climbing up on their own, you know that it is a result of great content generation and brilliant organic marketing. Now, this is how you make the Instagram algorithm work for you.

Unlike personal accounts, business accounts on Instagram can view important Instagram insights such as the total reach of their Instagram stories, Instagram live stats, engagement activity on recent posts, and so on.

Consistent Posting Could Be the Key to Success for You

By now you already know that posting great, original content to Instagram is one of the best ways to get yourself noticed by users on the platform. If you are racking up engagement and showing Instagram that you’re a quality account, the algorithm is going to sit up and take notice.

You should also keep in mind that along with posting quality content, you should also be posting pretty consistently. This is to keep your content fresh on the minds and on the eyes of users. The more often you post, the more often people will see and engage with your content. That’s what that pesky old algorithm likes to see.

You want to carve out a little bit of time a week to post some content to your social media accounts. This is so you can stay consistent, so make sure you have a dedicated social media person taking care of things for you, or you can take care of it yourself if you have the time.

There are even third-party tools you can use that can help you streamline your posting times and frequency. You can create and schedule posts, making them go out on whatever date and time you choose. This can be a great way to set it and forget it at the beginning of the week.

If you do it this way, though, make sure you come back and reply to some comments if you have gotten any. Replying to comments, following back new followers, and returning engagement with your followers is one way to make sure they stay connected to your brand. Everyone likes a brand that they feel is personal, so try to be that brand. That will resonate with people more than almost anything else.

Your Brand is Your Key

Your brand is what personifies your product or service. It’s what connects people with you. You want your brand to be memorable, something that will stick out to people. Make sure you have a catchy name that really matches with your niche. You can also ensure you have an eye-catching logo that is sure to remain in someone’s head long after looking at it for the first time.

Making your brand stick out is one of the most important things you can do for it. Keep it consistent across all your social media platforms, as well. If you have a logo on your website or on your Facebook page, make sure it is the same on all of your other platforms. You want people to be able to find your brand on any platform, all over the internet.

This is doubly true on Instagram. Making your brand consistent and memorable is something that is going to keep your followers engaging with your posts and content. If you are noticing that your posts are being liked, commented on, and just engaged with in general, then that is a good sign that your posts are going to continue to show for people.

Instagram likes to see profiles with a lot of engagement, so make sure you do everything you can to stay engaged with your followers so that they can be informed of every new post! After all, your tribe is going to want to stay up to date with you.

Make the Algorithm Play in Your Favor

Now, you know a little about the Instagram algorithm, how it works, and how you can use it to boost your online business. It doesn’t matter if you’re a marketer, an influencer, or just a content creator trying to make cool stuff.

You’re going to need engagement to keep your Instagram presence up, and there is no better way to do this than to understand the Instagram algorithm and how you can make it work for you, and not the other way around. With all of this in mind, you’re ready to go hack the algorithm for yourself!

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INSTAGRAM ANALYTICS  September 5, 2019
Everything You Need To Know About Instagram Analytics (2020)
How long has it been since you really delved into your numbers on your Instagram account?

You might be keeping up with your amounts of followers and likes, and trying to post quality content on a regular basis, but are you being as proactive as possible in making sure your Instagram content is actually seen by its target audience and reaching its full potential?

Are you delving into the data and exploring your own analytics? 

If you’re like most people who post content on Instagram, the answer to that last question is probably a resounding no, but why?

It doesn’t matter if you’re an entrepreneur, an influencer, an artist, or a content creator, really knowing your data can be the key you need to truly unlock the potential your Instagram account holds.

Knowing your data and your Instagram analytics can help you know more in-depth about how Instagram operates, and it can play a huge part in you refining your Instagram marketing strategy. After all, if you’re truly in tune with your data and you know your audience, you can adjust your marketing strategies on the fly as you find new ways to monetize your Instagram account.

You’re surely aching to learn more about all the details behind being in tune with your Instagram analytics, and that is exactly why this article exists. You’ll learn why your analytics on Instagram are so important, some of the different analytics options that are available to Instagram account owners everywhere, and which data you should really focus on to make your Instagram marketing effective.

Why Do Instagram Analytics Matter To You? 

Instagram is the second most popular social media platform in the whole world, with over 25 million Instagram business accounts along with over 200 million regular Instagram users checking in daily. With these kinds of numbers, it is quite obvious that there is plenty of value to be found in knowing the data behind your Instagram account.

The simple truth is if you don’t understand the audience you are promoting content to, or you don’t know who is seeing and interacting with your Instagram profile and advertisements, or how your Instagram follower and like counts translate into value, then you’re simply wasting your time on the platform.

The key to monetizing your Instagram and squeezing all the value possible out of it is to truly know your data and understand your analytics. 

Here are just a few examples of the things that could happen if you are not setting a schedule to check up on your Instagram analytics.
  • Your posts could be targeted to the completely wrong audiences.
  • You could be posting too much, or not enough.
  • You could be attracting irrelevant traffic to your site.
  • You could be ignoring potential mentions that could lead to valuable partnerships later down the line.
  • You could be posting during the wrong times of the day, or during the wrong days of the week for your audience.
  • You could be missing chances for engagement in your post’s comments or in your Instagram Stories.
These are just a few of the things you would be able to understand and do better with if you really delve into your data. The information you find by really understanding your Instagram metrics could be one of the only things you really need to step up your game in your Instagram marketing strategy. This can, in turn, offer you more value for your business, along with truly understanding your audience, and helping you get relevant content in front of the people who are already searching for it.

How Do Instagram Profile Analytics Work? 

All of the analytics data you can access quite easily through the My Profile page, which is where you find all of your Instagram posts. On this page, you can see insights from the last seven days. You may have seen this screen before, but you may not have thought of really jumping into checking out your metrics.

Here are just a few of the things you can check out and review from this screen.

  • Instagram Impressions. Your impressions on Instagram are the number of times people have seen your posts in the specified time frame.
  • Instagram Interactions. This is the number of interactions and engagements people have had with your account.
  • Reach. Your “reach” on Instagram is the total number of accounts that have seen any single one of your posts.
  • Profile visits. This is the total number of people that have checked out your Instagram account in the specified time frame.
  • Website clicks. This is the number of times people have clicked through to the link you have put on your Instagram profile. Ideally, this link should be your personal or business website or your storefront.
  • Contact clicks. This is the number of times that people have clicked on the Contact button on your Instagram profile, which can be found either in the form of a Call or Email button.
  • Instagram Mentions. This is the total amount of times your account’s username has been mentioned by other Instagram users in the specified time frame.

Audience Analytics on Instagram

In online marketing, the key to making sales and driving business is understanding your target audience. Your target audience, which is also known as your customer avatar, is the demographic that you feel is ideal for your product or service.

How does your target audience currently match up with the audience checking out your Instagram content?

You can answer that question very easily, using the handy section of your analytics section on Instagram that is dedicated purely to keeping you up to date with your audience. There are a few important factors you should look for and pay attention to when checking out your audience insights.

  • The top locations of people seeing your posts. The top locations information will display the top five cities, as well as the top five countries that your followers are located in.
  • The age range of your followers. Knowing the age range of your followers is another easy way to cater content directly to them. Instagram breaks down your audience metrics into easy to understand ranges. These go from 13 to 17, 18 to 24, 25 to 34, 35 to 44, 45 to 54, 55 to 64, and 65 and up.
  • Gender of your followers. This shows you the distribution of your followers, separated between men and women.
  • Hours your followers are active. This statistic is very helpful in seeing the average time of day that your followers are using Instagram. Knowing this information can help you plan posts on times that you know your followers are most likely to see them.
  • Days your followers are active. Like the “hours” section, this one comes in handy to show you which days of the week your audience is most active on Instagram. Armed with this information, you will know the best days of the week to schedule posts on your Instagram account.

Analytics of Individual Instagram Posts

Aside from helping you understand audience demographics and when they are online the most, you can also find handy information diving into data behind each of your individual Instagram posts. This can be a great way to see which type of posts resonate with your audience, and what content works the best with them.

These are just a few of the types of stats you can find for your individual Instagram posts.

  • Interactions. Interactions are actions that were taken directly from your Instagram post. It could be something like checking out a profile, clicking a link, clicking on the contact button on a profile, and more. All of these actions are kept up to date for you in this section.
  • Discovery. This allows people looking for new content on Instagram to discover things they will most likely enjoy. Here, folks will see fresh new content from accounts they are not currently following, tailored specifically to them. Business accounts on Instagram are more than eligible for appearance in the Discovery section, enabling people around the world to find your page.
  • Follows. This section shows you how many new followers a single post netted you (if you need help growing your account, you can always buy Instagram followers from Buzzoid).
  • Reach. This is the number of unique people that saw your post on Instagram.
  • Impressions. This is the number of times your post was viewed on Instagram. The app also breaks down the information a little more for you, letting you see if these impressions came from hashtags, the home section, from a profile, or from another section on the platform.
  • Comments. This is the number of comments on a given post.
  • Saves. This is the number of accounts that saved your content to their saved folder.

The Analytics Behind Your Instagram Stories

Instagram Stories are another huge way you can connect with your audience on the platform. Overtaking Snapchat with this feature, this is a huge opportunity that every page on Instagram should be taking advantage of. Instagram users love Stories, and they are a great way to interact with your audience.

Like other sections of your profile on Instagram, the platform also lets you check out the metrics behind your Stories on Instagram. Let’s check out how it gets broken down.

  • Reach. This is the number of total accounts on Instagram that checked out your Story.
  • Impressions. This is the total number of times your Story was watched.
  • Story exits. This is the number of times someone quit watching your Story halfway through.
  • Replies. This is the total number of replies to content on your Story, such as a photograph or a video.
  • People insight. People insights will list the accounts that have checked out a certain part of your Story.

What Do You Focus On Going Forward? 

You just got a lot of information about how you can dig deeper into your analytics on Instagram. With all of that fresh new information rattling around in your brain, you’re sure to be thinking of ways to apply it to your Instagram account so you can better understand your audience and make your marketing strategy that much more effective.

The team over at Buzzoid identified a few common goals for people who use Instagram for business, and a few main metrics you could track for each of them.

Building Buzz Around Your Brand

If you are looking to build brand awareness for your venture, Instagram can be a valuable tool, helping you put your content in front of the people who will like it the most. These metrics may help you if this is your goal.

  • Growing follower counts: If your follower count is going up, that must mean your posts must be resonating with people. You can even run ads on Instagram with growing your follower count as an objective for the campaign.
  • Impressions and reach: The more people that see your content, the better, right? These numbers will help you keep track of the number of accounts that have seen your content, as well as the total number of times that content was viewed all over the platform. Also, keep an eye on the number of likes your posts receive as this is usually a good indicator for measuring the growth of your account (if you need a helping hand, you can always buy Instagram likes from us).

Drive Sales and Generate Leads

A huge goal among most internet marketers, leads and sales are the lifeblood of any business. After all, these are the two things that translate straight into cash!

You can run ads on Instagram, as well as promote posts. Here are some metrics the Buzzoid team suggests checking out when you are looking into driving sales and generating more leads for your business.

  • Website clicks: You will want people to go to your website from your profile on Instagram or from when they see your ads. This option shows you how many people have clicked through to your site on Instagram, and from which source that click originated, whether from your profile or from an ad.
  • Follower hours and days: This comes in handy for knowing when your audience is online. A great way to ensure your posts go out at the same time they are most likely to be online.
  • Contact form clicks. Whether you utilize a Call or Email button on your profile, this insight will show you how many people clicked on your contact button.

Are You Ready to Become a Data Ninja? 

Armed with all of the information relevant to your audience on Instagram, you are ready to better understand your audience and the metrics behind your Instagram account. With this information and this data, you will be better equipped when making and scheduling posts.

Knowing your audience is a huge part of achieving sales, and Instagram provides plenty of tools built right in to make sure you are up to date with your metrics on the platform.

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